Computers, cell phones and the internet are just some effects of the digital world in our lives. Learn how to use them to boost your sales and promote your products is crucial to success. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan show the best marketing strategies connecting it with technology in the book “Marketing 4.0”.
And in this ever-changing environment, marketing would not be left out! So if you are looking forward to knowing what you need to do for your company to succeed in this actual competitive market, you have come to the right place!
These 3 gurus of marketing will teach everything you must know to set a place in the market and start sale as the big companies.
About the book “Marketing 4.0”
Published in 2017, “Marketing 4.0” is an evolution of the book “Marketing 3.0“, released in 2010, which brought the new marketing secrets and how technology is influencing the marketing world.
“Marketing 4.0” brings all the important content about the digital age. It defines great scholars in the field, develop concepts as:
- A new milestone for discussion;
- A valuable resource for those who try to reverse and understand the digital and mobile future;
- A new direction for marketing success.
In addition, the book reveals the path of the consumer into a new era.
About the authors Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
The authors are the same from the book “Marketing 3.0”, as they have decided to give continuity to the previously established thinking.
Recognized as “Marketing Pope” and “Father of Modern Marketing”, Philip Kotler holds a bachelor’s degree in Economics, and he is a professor of International Marketing at Northwestern University.
His studies laid the foundation for what marketing is today. He has been honored with numerous awards and, in this book, joins his efforts with the new generation of marketing.
Hermawan Kartajaya is the founder of one of the most famous marketing consulting firms, MarkPlus. He is already considered one of the 50 gurus who shaped the future of marketing and serves as President of the World Marketing Association.
Iwan Setiawan is an executive at MarkPlus and was one of those who had the initial idea about the “Marketing 3.0” concept and continued his studies in the new Marketing 4.0.
To whom is this book indicated?
For individuals who are an entrepreneur, businessman, marketing professional, a student in the field or just want to understand what are the new marketing concepts, how the public reacts to them and what are the tactics to be drawn to apply that thinking in your life and of your company.
Main ideas of the book “Marketing 4.0”
In this new marketing model, Kotler and his colleagues present the following ideas:
- The concept of Marketing 4.0;
- The new way of buying the consumer;
- The alignment between online and offline marketing;
- The Importance of content marketing.
